How to Speed up Content With AI — Whiteboard Friday

In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.

5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]

Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.

What Is Google AI Mode? — Whiteboard Friday

In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the "query fan-out" technology works, its current limitations, and what it could mean for the future of search and content visibility.

Are Reviews Shaping What LLMs Say About My Local Business?

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

Should We Optimize for AI Mode? — Whiteboard Friday

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events

Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.

Is Traditional SEO Becoming Obsolete?

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.